The Evolution of De Beers’ Strategy November 14, 2022 Bruce Cleaver reflects on the changes that took effect in the six years he headed the diamond company. Mining
Actress Lily James Is New Face of Diamonds September 8, 2022 NDC urges industry to contribute cash amid funding challenges. Marketing
Diamonds: A Symbol of Marriage and Commitment September 1, 2022 Marriage is important. Commitment is important. Love is important. Engagement and wedding rings are important. These things are not just a fad. They are meant to last forever and establish the foundation of personal identity. Marketing
Russia Crisis Puts Diamond Marketing in Jeopardy June 27, 2022 Natural Diamond Council needs to fill the $31M gap left by Alrosa’s withdrawal. Marketing
The Man with the Diamond Dream April 13, 2022 Stephen Lussier was chomping at the bit as he sat… Marketing
Only Natural Diamonds Names First Editor February 27, 2022 RAPAPORT… The Natural Diamond Council (NDC) has appointed Sam Broekema as… Marketing
De Beers Brand Guru Stephen Lussier to Step Down January 20, 2022 RAPAPORT… Stephen Lussier, one of De Beers’ most recognizable and influential… Marketing
Podcast: With Special Guest David Kellie December 28, 2021 RAPAPORT… If there are two different camps in the diamond… Marketing
GIA Targets Consumers with New Ad Campaign December 8, 2021 RAPAPORT… The Gemological Institute of America (GIA) has launched its first… Marketing
